broadcast tv commercial - didn't like

Mineral Makeup Product...


I didn't like this ad. Its boring, it didn’t have any emotional appeal.... the music was bland- the girl/model didn’t have much personality. She thought just staring into the camera was enough to sell the product. I just wasn't a big fan of it. I can't even remember the brands name without going back to the commercial....

The Overstock.com Comemrcials .... can't say i ever liked them much either...



I always found the woman boring. But then the ad probably wasn't directed toward my generation. However, i noticed my mom's reaction to the ad.... and she wasn't motivated by it either. Again I think its with the actress; the woman hasn't any character... she says each "thing she's going to do in the same inflection... (I think it’s a matter of Public Speaking on her part... or maybe the marketer's choice in representative)

Bergenbier (beer ad) from Romania vs. Budweiser (SUPERBOWL) Ad from US

This is an International Beer Ad from Romania...




1st caption translates: A good beer shouldn't be drunk in moderation.
2ed caption translates: Friends know why.


Likes &/or Dislikes:

I thought this ad was hilarious. The expressions on the man’s face and his reaction to his situation as it “unfolds”…. very funny!

It’s a “believable” scenario: the man had too much to drink the night before and (in his case) he regrets it in the morning... I suppose this could also serve as an ad to drink responsibly.

Effectiveness of Ad:

It probably did very well in Romania. If this ad was aired in the US, eventhough a lot of people would have enjoyed it; there would probably be a "controversial" complaint against it. Especially since a large portion of the American population is considered overweight. So there would have been possible complaints and law suites against them.

Soft or Hard:

Soft Sale - plays off emotion. but it does have to do with drinking; to a certain an extent.

---------------------- VS. -------------------------


This is an American Budweiser Ad from a few superbowls ago...



Likes &/or Dislikes:

I like the ad. It has a cute “happy” feeling about it. The little colt wants to be like the older horses and pull the sleigh. N the older horses build up its confidence and dreams by “secretly” pushing the sleigh as the little one thinks he’s pulling it.

Effectiveness of Ad:

Although the ad doesn't have much to do with actually drinking Budweiser beer, we've all come to know the symbolism of the Clydesdale (the horses and the Budweiser sleigh) as a Budweiser brand. That is their personal branding technique. When we see these horses we automatically think Budweiser.
Does the ad want me to get up n grab a beer; not really. On my behalf, it’s not very affective; its cute though.

Soft or Hard:

Soft Sale - again it plays on emotion. Doesn't have to do with drinking beer at all.

JUST 4 FUN.....

Though this was a funny spoof on the mac & pc commercials... hope you enjoy it... i did. :)

Intro to Advertising Class Post: #1 - Mini Analaysis on ad of our choice.

Commercial(s) Chosen: some of the MAC (Apple) vs PC Commercials:




Likes &/ or Dislikes:

I like the fact that these commercials supply some information about their products and their compeitors products. They still have "emoional" ties involved for the consumer. A majority of people are PC owners or are atleast more exposed to them then they are to macs, so the ads hold some humor to them.

1 * E.I. PC owners are awear of the PC guys incapabilities and other issues... from the "networking capabilities,
system failures n overlaods, to spywear and virus problems... etc..
where as Mac owners really don't have these problems.

2 * E.I. The commercial dealing with the PC's cord having being tripped over causing it to fal off the desk n get "beat up"- being a blonde, i suppose i'm aloud to admit that thats happened... n with the macs, they attatch megnetically to their power source

Effectiveness of Ad:

i think they're effective, both my brother and i bought one. (oh.. ps: we got a free h printer & i-pod with it too since we're students... nice lil' extra bribes/gifts to boost sales) =)

Soft or Hard Sale:

Soft Sale - i think. because its not listing EVERY feature "straight forward" but they're still informing the consumer on what they do n what they're best for/with.

List of 100 "Brands" (that we have)

1) 5th & Ocean
2) A.B.S.
3) AMC
4) American Eagle
5) Angel
6) Armani
7) Bamboo
8) Barns & Noble Classics
9) Bath & Body Works
10) BCBG Maxmazria
11) Bebe
12) Bic Pens
13) Billabong
14) Bounce
15) Bounty
16) Burberry
17) Canson
18) Caparros
19) Chi
20) Clean and Clear
21) Clearasil
22) Clorox
23) Coach
24) Conair
25) CoverGirl
26) Delicious
27) Dior
28) DKNY
29) Dolce & Gabbana
30) Dona Bushman
31) DuraCraft
32) Ed Hardy
33) Energie
34) Fioni
35) Five Star
36) Flojos
37) Free People
38) Fuji Film
39) Gallery
40) Garnier
41) Giavanchi
42) Gloria Vanderbuilt
43) Guess
44) Hershey’s
45) Herve Leger
46) Hollister
47) HP Printer
48) Hurley
49) I-Pod
50) Juicy Couture
51) Kellogg’s
52) Kirkland
53) L’oreal
54) Lolita Limpka
55) Mac
56) Mac – Apple
57) Memorex
58) MGM
59) Miramax
60) Monahmour
61) Mossimo
62) Neutrogena
63) Nine West
64) No7
65) Nokia
66) Orbit
67) Oxy clean
68) PacSun
69) PaperMate
70) Paramount
71) Pilot
72) Pioneer
73) Poland Spring
74) Poof
75) Prada
76) Q-Tip
77) Radio Shack
78) Ralph Lauren
79) Refuge
80) Roxy
81) Royal
82) SBUP
83) Scholastic
84) Sony Ericsson – Cingular/ AT&T
85) Staples
86) Steve Madden
87) Tampa
88) Tide
89) Toes to the Nose
90) Tostitos
91) Touchstone
92) Trident
93) Trip
94) Two Lips
95) Universal
96) Victoria’s Secrets
97) Volcom
98) Walt Disney
99) Warner
100) Webster‘s New World
101) Whirl-Pool
102) Wriggles Gum
103) Xhilaration
104) Zales
105) Zumiez

Branding - Marketing