Depressing ad - diagnose color

Obviously this type of ad is ment to make us feel "guilty" (not in a bad why, but in a "feel sorry for" type of way) by the time its 60 seconds is over. Here they ran similar ads back to back so its 120 seconds of a depressing life style flashing before our eyes. While we are home probably lounging on a comfortable sofa sipping on some hot coffee ... these poor kids are living their life a whole different way. And they "NEED" our help. Help save the children!

One of the objectives of the ad is to have us relate those poverty stricken kids to us and our kids here in the US that are privileged... by relating it to "the games children play..." hide and seek, treasure hunt, mommies and daddies, doctors and nurses, toy soldier... they show how the "games" english, american, and some other european children will play are an actuality in these other countries. these children arn't playing. its part of their everyday life. thats what the advertisers are trying to get across to us. because we can help them.

the color choices for this ad are mainly dreary and dark. then they put it on a still frame on innocent children in black and white.
this gives our minds a sad outlook even though its sad already... no color just enhances the emotion.
The sound in the background at first is children playing... than you hear a gun shot. then music that sounds like something from a school play begins.... and the english woman starts speeking, promoting sponcers for the children... while more pics roll thru on screen.