Good Advertisement - this is a Print Ad & a TV Ad (same product)

THE MAGAZINE AD



(click on the link below to see the entire ad. its not fitting correctly?)

http://i30.photobucket.com/albums/c308/natblonde17/playtexadbig.jpg

THE TV AD #1 - LONGER



THE TV AD #2 - SHORTER





- Critique for all three ads -


Hard/Soft Ads
Soft Ads: They present an emotional and physical tie to widely acknowledged sports and the activities morph into habitual evenings of dancing and partying.

Target Audience: Women (obviously). Probably a mass focused between women between the age group of their early 20s to late 50s.

Reaches their attention by showing that their product will move with them no matter what position they’re in, or where they go. “May the Best Protection WIN” and “Made to Match YOUR Best Moves” are their catch phrases.

Research – Planning
It’s a good ad. It emphasizes the fact that the new Playtex Sport will have lasting protection… that means no embarrassing leaks! The tennis player/party girl in the print ad is wearing a WHITE skirt to “prove” confidence. She goes from a tennis match to a nightclub without any worries.
The girls in the actual tv commercials are bending and twisting in every possible way…and then some. Portraying that the Playtex tampon will move with them at every degree and angle.

Color Pallet

In the print ad -
The transition of the girls’ activities flows and is easily read. The use of the mint green top and crisp white skirt gives a subconscious feeling of being clean and fresh. They keep it all neatly together with a black background so the eye immediately travels to the hazy court and focuses on the bright colors of the girl and all the text below.

In the other two tv ads –
Again they use a lot of crisp white and light colors with a heavy BLACK background so they are dramatic and bold actions.

Marketing – Branding – and International Marketing

Playtex Historical Timeline
1932
Playtex was founded in 1932 as the "International Latex Corporation" in Rochester, New York, selling latex products under the "Playtex" name.
1954
The Stanley Warner Corporation purchased a controlling interest in the Company and rapidly expanded the Company's operations.
1960
Playtex introduces its first infant feeding product
1968
Playtex introduces its first plastic applicator tampon.
1975
The Company is sold to Esmark, a diversified holding company.
1984
Esmark is purchased by the Beatrice Companies.
1985
The Beatrice Companies are purchased by Kohlberg Kravis Roberts investment firm.
1986
The Company is purchased by Drexel Burnham Lambert and the newly private organization is named Playtex Holdings.
1988
Playtex's Women's Apparel operations are spun off and sold to a third party.
1994
The Company goes public as Playtex Products Inc.
2005
Sales of Playtex's remaining non-core brand assets are completed.

(Playtex history from: http://www.playtexproductsinc.com/corppages/Corp_Company_history.asp)

Topic for Discussion : Disliked Commercial

ok, there's not much to say. I just can't STAND this commercial!!! It annoys me so much i have to change the channel when it comes on.

Effectiveness: Well maybe their advertising stratige was to supplies the viewer with a headache, that way maybe they'll all go buy their product...

Soft or Hard: I'd say its probably Hard cause it sort of explains what to do... not too much emotion going on.



~AND~

i don't like the A1 Steak Sauce Commercials either. Sorry, i know alot of ppl who like them, but I find them pointless. No one could seriously be THAT dumb... i hope. x) I don't know, i tend to be very opinionated. Sorry.

Nokia - Transformers - Print Ad Critique for 10/18/07

Hard/Soft Ad
Soft Ad: It presents an emotional remembrance to a childhood pastime.
Most likely it’s meant to target consumers between their late 20s – to possibly early 40s;

However, it also can catch attention of the younger teen generations with its “cool & hip” features of the phone; and since the movie “transformers” was recently shown in theaters. Making it a positive reach to their attention.

Research – Planning
The company did research; they used current trends in the Hollywood industry to help launch the campaign for the new Nokia Phone. They shows the toy robot transformer to be confused or marveled at the Nokia Phone as it “transforms” from a phone into a messaging keyboard.

I remember having a similar look when my brother “transformed” his transformer action figures into some type of truck after twisting and turning him all different ways… so its appealing to see the toy express the same type of emotion of bewilderment on his face. Its message is funny and cute.

“The Transformers” was originally an animated television series in the mid 1980s depicting a war between giant robots that could transform into vehicles, animals, and other objects was created and aired.

Marketing – Branding – and International Marketing
Nokia is currently the world's largest manufacturer of mobile telephones.
Company was founded in Finland (1865)

According to Hoover's profile, a source of information on public and private companies of the world, wireless wizard Nokia has cast a spell on the mobile phone market. The company is the world's #1 maker of cell phones (ahead of such rivals as Motorola and Samsung, among others). Nokia is also aiming for the top of the nascent mobile Internet market. The company's products are divided primarily between four divisions: mobile phones (wireless voice and data devices for personal and business uses), multimedia (home satellite systems, and mobile gaming devices), networks (wireless switching and transmission equipment used in carrier networks), and enterprise solutions (wireless systems for businesses). It has combined its network equipment business with that of Siemens in a joint venture.